Nodi Cafe
introducing a Fresh Narrative to a Lobby Cafe. In the heart of Shanghai’s bustling Jing’an district, Nodi, a brand born from the rich tapestry of Hong Kong’s coffee culture, unveils its latest creation. Nodi, deriving its name from the Latin word for “knot,” embodies the spirit of connection—between people, places, and the passionate ritual of coffee. This young, artisan coffee brand has carved a niche for itself by transforming the simple act of drinking coffee into a conduit for human interaction and creativity. It makes its debut in the greater China region with its inaugural shop nestled within the iconic Jing’an Kerry Centre—just steps away from Vogue China’s headquarters. Surrounded by giants like Blue Bottle, %Arabica, Fuel, and Starbucks Reserve, Nodi introduces a fresh narrative to the coffee experience.
Nodi’s new venue occupies a grand 12-meter high lobby space in the Kerry Centre’s office tower and is made up of three meticulously designed zones: the coffee bar, indoor seating, and a recessed south-facing outdoor patio sheltered from the bustling street while leading into Kerry Centre’s mall entrance. Reflecting Nodi’s core values of inspiration, variety, vitality, and thoughtful curation, Office AIO has devised a striking pavilion-like structure with a permeable ceiling to command presence in the expansive lobby.
Ensuring Efficiency and Tribute to Brand Beliefs. The bar area is further divided into two sections, the front and back of the house. to ensure a noble and immaculate coffee-making area whilst achieving efficient operation. Between these two sections, the team was inspired by the classic Chinese screens and created a partition that provides a level of privacy while maintaining transparency. A grid-like timber partition at a glance, up close, portrays a motif formed by the brand’s letter “n”, adding richness and subtlety. Working alongside the motif partition, the backdrop within the back of the house acts as a light box. Dimly lit in warm hues, animates glimpses of the busy silhouettes of baristas at work.
